The team was involved with of naming, branding and launching a new communications network in Hawaii.
In 2003, Mobi PCS brought innovative mobile phone service to Hawaii. It’s a small, Hawaii-based company that directly competes with the big national service providers.
The brand personality is clear, honest and straightforward: Simple. Different. Better.
No counting minutes. No overage charges. No contract.
Mobi PCS is priced very competively and its plans feature unlimited usage. Customers know what they’re getting—and for exactly how much. Plus, the pay-as-you-go model relieves any worry over a long-term commitment.
In 2003, Mobi PCS brought innovative mobile phone service to Hawaii. It’s a small, Hawaii-based company that directly competes with the big national service providers.
The brand personality is clear, honest and straightforward: Simple. Different. Better.
No counting minutes. No overage charges. No contract.
Mobi PCS is priced very competively and its plans feature unlimited usage. Customers know what they’re getting—and for exactly how much. Plus, the pay-as-you-go model relieves any worry over a long-term commitment.
Prologue
