On very rare occasions, we are given the opportunity to help define a brand from the ground up. Recently, our big opportunity came with Honua Kai Resort & Spa.
In the tourism business, Honua Kai Resort & Spa is a “category buster”.
The resort offers guests wide-open, spacious one, two and three bedroom suites, all with modern kitchens a gourmet would feel very comfortable in. Honua Kai also provides luxury hotel services, swimming pools, a fitness center, and restaurants comparable to other resorts. Rates are competively priced, especially attractive for families and people who enjoy vacationing together.
After reviewing their options, the client chose 4Front Branding because they knew that launching this completely new type of resort would require a company who could develop branding and communications that will set it apart from other resorts.
In the tourism business, Honua Kai Resort & Spa is a “category buster”.
The resort offers guests wide-open, spacious one, two and three bedroom suites, all with modern kitchens a gourmet would feel very comfortable in. Honua Kai also provides luxury hotel services, swimming pools, a fitness center, and restaurants comparable to other resorts. Rates are competively priced, especially attractive for families and people who enjoy vacationing together.
After reviewing their options, the client chose 4Front Branding because they knew that launching this completely new type of resort would require a company who could develop branding and communications that will set it apart from other resorts.
Intro
