Do you know if the fish you eat comes from a responsible sustainable resource?
Hawaii’s pelagic fisheries have been recognized by the United Nations as an exemplary responsible fishery. It is strictly regulated and monitored by Federal and State agencies. Well-managed for sustainability. The quality of its wild line-caught fish is superb, well-known and preferred by culinary professionals.
To make sure its product stays competitive globally, the Hawaii Seafood Council selected 4Front Branding to help it develop the branding and communictions strategy for its wild-caught fish.
Concentrating first on the U.S. marketplace, the Hawaii Seafood brand will assure consumers that they’re buying fish caught by the Hawaii-based US fleet. It’s a great tasting premium product you can eat with a good conscience.
